Sunday, December 22, 2013

iOS still more popular than Android during holiday season

Even after a strong marketing push by other manufacturers of head set devices using Android, the iPhone's iOS is still at the top of the market as the number one used operating system during the holiday season. Free iPhone 5s is available here.

Most of orders placed online through smart phones were 23% iOS while only roughly 5% were coming from Android devices. Likewise, shopping traffic through mobile phones consisted of 33% iOS and 15% Android. iOS users also spent nearly twice as much online with the average online order placed through the operating system coming in at just under $94 while the average Android purchase was just over $48.

Overall online sales were up almost 17% in 2013 with smart phone traffic sales consisting of nearly 29% of all online traffic for a year-over-year gain that comes out to 40%.